The Virginia Commission for the Arts excitedly debuts a new logo this week that is representative of the agency’s vibrancy and support of all art disciplines for the benefit of all Virginians.
The logo includes an outer circle of radiating color blocks and an inner circle with both the full name of the agency —Virginia Commission for the Arts — and the acronym VCA, commonly used since the agency’s establishment in 1968.
The five-color palette of magenta, jade, turquoise, navy, and vermillion is inspired directly from the Virginia state flag. This introduces saturated colors representative of the richness and vibrancy of the arts, while visually underscoring the VCA’s role as the state agency for arts in Virginia.
The new circle shape also allows for easy use by the hundreds of grantees around the state which acknowledge the VCA on all published materials, both digitally and in print.
The logo is a critical element of a new brand identity that embodies a reinvigorated sense of purpose for the VCA and the arts’ countless contributions to the Commonwealth of Virginia.